How to Grow Your Business Beyond Your Wildest Dreams
...with the secret behind many of the most profitable direct marketing campaigns in America today
Jay Abraham, one of America's most famous business consultants and entrepreneurs says, “If you need copywriting on any topic, the first person you call is Kevin Finn.”
Dear CEO, Investor Relations Executive, and Capital Markets Professional,
If you've ever looked at an investor awareness campaign and wondered...
"Did this actually create new shareholders?"
Or you've spent hundreds of thousands of dollars on marketing, media, conferences, newsletters, and digital advertising only to realize nobody could tell you whether any of it produced measurable investor buying...
...you're not alone.
Most investor relations firms measure impressions, clicks, website visits, or media placements.
We measure shareholder acquisition.
Investor Acquisition Strategies That Grow Shareholder Bases With Measurable Results
My name is Kevin Finn, and for more than 25 years I've connected public companies with many of the most respected financial marketers, direct response strategists, investor awareness specialists, and copywriters in the industry.
Today, FinnCom, Inc. has evolved beyond representing the world’s best financial copywriters.
We help public companies build investor acquisition campaigns designed to do one thing above all else:
Increase the number of qualified long-term shareholders.
Our campaigns combine sophisticated digital marketing, investor targeting, retargeting, financial media, direct response principles, and shareholder matchback analysis so companies can measure whether their investor awareness budget is actually producing new investors.
Unlike traditional IR campaigns that rely on vague metrics and promises of "exposure," our approach focuses on measurable outcomes.
Marketing That Can Be Measured
One of our recent investor acquisition campaigns became the primary shareholder acquisition initiative for a resource company.
Using shareholder matchback analysis, we confirmed the campaign generated more than 6,000 new shareholders over a two-year period.
Instead of wondering whether marketing was working...
Management knew.
That's the difference between advertising and measurable investor acquisition.
Helping Reg D Companies Raise Capital More Efficiently
For private companies conducting Regulation D offerings, the challenge isn't simply finding investors.
It's raising meaningful capital while keeping the cost of capital as low as possible.
FinnCom, Inc. develops investor acquisition strategies designed to help qualified Reg D issuers raise millions of dollars while targeting an effective cost of capital in the 3% to 5% range, depending on the structure of the offering and campaign.
Our focus is not simply generating leads.
Our objective is connecting companies with qualified accredited investors through disciplined, measurable marketing strategies.
Access to Some of the Industry's Best Financial Copywriters
Words still matter.
A great investment opportunity can fail because it is communicated poorly.
Over the years I've built relationships with many of the most accomplished financial direct response copywriters in the business.
These writers have produced winning promotions, investment newsletters, capital raising campaigns, and investor communications responsible for generating hundreds of millions of dollars in investment sales.
If your project requires a specialist in financial marketing, investor communications, biotech, mining, technology, or capital markets, chances are I know exactly who should write it.
Elite Health Copywriters Also Available
FinnCom, Inc. also represents several of the industry's most respected health copywriters.
Whether you're marketing nutritional supplements, medical technologies, health services, longevity products, or consumer wellness brands, we can connect you with professionals who understand both compliance and persuasive direct response marketing.
Why Companies Work With FinnCom, Inc.
You gain access to proven specialists.
Instead of searching for agencies or freelancers and hoping they understand investor marketing, you gain access to professionals whose expertise has been developed over decades.
You reduce execution risk.
Whether you're launching an investor awareness campaign, raising capital, or preparing a major corporate communication initiative, you'll work with specialists who understand what motivates investors to take action.
You receive objective recommendations.
Because we know the strengths of the professionals we represent, we can recommend the right strategist, copywriter, media partner, or campaign structure based on your objectives rather than forcing every client into the same solution.
You focus on measurable results.
The ultimate objective isn't impressions.
It isn't clicks.
It isn't media mentions.
It's acquiring shareholders, raising capital efficiently, and creating campaigns that management can measure.
One Conversation Could Change Your Investor Marketing
Whether you're a public company looking to expand your shareholder base, an investor relations agency searching for specialized expertise, or a private company preparing a Regulation D offering, we'd be happy to discuss your objectives.
We'll help determine whether our investor acquisition strategies—or one of the financial or health copywriters we represent—is the right fit for your next campaign.
There's no obligation.
Just an opportunity to learn what's working today in measurable investor acquisition.
Kevin Finn
Founder, FinnCom, Inc.
310-540-2518